Jeep is a brand of American car and division of FCA US LLC (formerly Chrysler Group, LLC), a wholly owned subsidiary of the Italian-American corporation Fiat Chrysler Vehicles. Jeep has been a portion of Chrysler considering that 1987, when Chrysler acquired the Jeep rock sliders brand, along with remaining assets, from its previous proprietor American Motors Corporation (AMC).

Jeep’s current merchandise assortment consists solely of sport utility autos and off-road autos, but has also integrated pickup trucks and roadsters in the previous Jeep bumpers returned to the pickup truck industry in early 2019. Some of Jeep’s vehicles—such as the Grand Cherokee—reach into the luxury SUV section, a industry section the Wagoneer is considered to have designed. Jeep offered one.four million SUVs globally in 2016, up from 500,000 in 2008, two-thirds of which in North America, and was Fiat-Chrysler’s greatest marketing brand in the U.S. for the duration of the first half of 2017. In the U.S. alone, over 2400 dealerships hold franchise rights to sell Jeep-branded autos, and if Jeep had been spun off into a separate organization, it is estimated to be well worth among $22 and $33.five billion—slightly far more than all of FCA (US).

Prior to 1940 the phrase “jeep” had been utilized as U.S. Army slang for new recruits or autos, but the World War II “jeep” that went into production in 1941 particularly tied the title to this light military 4×4, arguably producing them the oldest 4-wheel drive mass-production autos now acknowledged as SUVs. The Jeep grew to become the main light four-wheel-drive automobile of the United States Army and the Allies for the duration of World War II, as nicely as the postwar time period. The phrase grew to become widespread globally in the wake of the war. Doug Stewart noted: “The spartan, cramped, and unstintingly functional jeep grew to become the ubiquitous World War II 4-wheeled personification of Yankee ingenuity and cocky, can-do determination.” It is the precursor of subsequent generations of military light utility autos such as the Humvee, and inspired the creation of civilian analogs such as the unique Series I Land Rover. Numerous Jeep variants serving equivalent military and civilian roles have considering that been made in other nations.

The Jeep marque has been headquartered in Toledo, Ohio, ever considering that Willys-Overland launched production of the first CJ or Civilian Jeep branded models there in 1945. Its replacement, the conceptually constant Jeep Wrangler series, remains in production considering that 1986. With its solid axles and open top, the Wrangler has been named the Jeep off-road accessories model that is as central to the brand’s identity as the rear-engined 911 is to Porsche.

At least two Jeep models (the CJ-five and the SJ Wagoneer) enjoyed extraordinary 3-decade production runs of a single entire body generation.

In lowercase, the phrase “jeep” continues to be utilized as a generic phrase for autos inspired by the Jeep that are suitable for use on rough terrain.